Monday, June 3, 2013

WHY YOU SHOULD FORGET THE PAST? Chap.5/ Sunk Cost Fallacy

I would like to Thank our Creator first, foremost....

How's everyone? That's GREAT! And if you having a rough day, choke it up and keep moving, not to be so hard on you. If it's something in your life you keep putting off and it's not going to hurt you or set you back,( then my advice and some others may agree with me,) then do it... Put yourself in a position to live life rather you have a lot of money or not... Devon my leader says he has a good friend who has saw nine countries in six months and doesn't have a bunch of cash flow :) I thought this was AWESOME! So anyway back to the business....

That Rolf is one blunt guy and doesn't care about what others have to say and I can really dig that too... So anyway...

 
 
WORDS FROM A MARKETER

The next day, I sat in a marketing meeting. Our advertising campaign had been running for four months and had not met even one of its goals. I was in favor of scrapping it. The advertising manager resisted, saying: "But we've invested so much money in it. If we stop now, it'll all have been for nothing." Another victim of the sunk cost fallacy.
 
Another incident: A friend struggled for years in a troubled relationship. His girlfriend cheated on him time and again. Each time, she came back repentant and begged for forgiveness (which we should forgive but not continue to be stupid, right),He explained it this way: "I've invested so much energy in the relationship, it would be wrong to throw it away." A classic case of the sunk cost fallacy.
 
DANGEROUS ZONE!!! BEWARE!!!

 The sunk cost fallacy is most dangerous when we have invested a lot of time, money, energy, or love in something. This investment becomes a reason to carry on, even if we are dealing with a lost cause. The more we invest, the greater the sunk costs are, and the greater the urge to continue becomes.
 ----- Now how many of us can relate? I know I can with all of the above....
 
What counts is the future performance(and the future performance of alternative investments). This irrational behavior is driven by a need for consistency. Consistency signifies credibility. We find contradictions abominable. If we decide to cancel a project halfway through, we create a contradiction. We already sacrificed so much for this war; it'd be a mistake to give up now." We've come this far..." " I've read so much of this book already..." "But I've spent two years doing this course..." If you recognize and y of these thought patterns, it shows that the sunk cost fallacy is at work in a corner of your brain.


 
LET'S BE RATIONAL, NOT GHETTO!!!
 
Rational decision making requires you to forget abut the costs incurred to date. No matter how much you have already invested, only your assessment of the future costs and benefits counts.
 
 
Thank you guys as always for checking me out and being apart of my world. And please feel free to leave comments and if you are looking for work at home income and tired of a
 
 J(ust)O(ver)B(roke)
Visit the link below and Thank me later :)



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