This Chapter was a great chapter and very TRUE. You guys we have to think clearly....
OK...
You are on your way to a concert. At an intersection, you encounter a group of people, all staring at the sky. Without even thinking about it, you peer upward, too. Why? Social proof. In the middle of the concert, when the soloist is displaying absolute mastery, someone begins to clap and suddenly the whole room joins in. You do, too. Why? Social proof. After the concert you go to the coat check to pick up your coat. You watch how the people in front of you place a coin on a plate, even though, officially, the service is included in the ticket price. What do you do? You probably leave a tip as
well.
SOCIAL PROOF! YOU'VE DONE IT, I'VE DONE IT, WE ALL HAVE
sometimes roughly termed the "herd instinct, "dictates that individuals feel they are behaving correctly when they act the same as other people. In other words, the more people who follow a certain idea, the (truer) we deem the idea to be. And the more people who display a certain behavior, the more appropriate this behavior is judged by others. This is, of course, absurd.
SOCIAL PROOF! IS THE EVIL BEHIND BUBBLES
and stock market panic. It exists in fashion, management techniques, hobbies, religion, and diets. It can paralyze whole cultures, such as when sects commit collective suicide. A simple experiment, carried out In the 1950s by legendary psychologist Solomon Asch, shows how peer pressure can warp common sense. And I personally want go into full disclosure with this, you will have to do your research & or check out this book. But...
WHY DO WE ACT LIKE THIS?
Well, in the past, following others was a good survival strategy. We are the direct heirs of those who copied the others' behavior. This pattern is so deeply rooted in us that we still use it today, even when it offers no survival advantage. Only a few cases come to mind where social proof is value. For example, if you find yourself hungry in a foreign city and don't know a good restaurant, it makes sense to pick the one that's full of locals. In other words, you copy the locals' behavior.
On the other hand look at the advertising industry benefits greatly from our weakness for social proof. And It works well when a situation is unclear such as deciding among various car makes, cleaning products, beauty products, etc.
You guys remember English novelist W. Somerset Maugham's wise words: " If fifty million people say something foolish, it is still foolish."
This subject reminds me of my own personal experience with an old friend that once said " How is it wrong if Barack Obama is doing it?" I explained so if Obama jumps off the building and follow the Devil are you going to do it to? Personally, I don't care if my mother was doing it, if it's wrong and foolish. Mother or not. It still it and I want follow her
Now I'm going to get out of here you guys, and once again Thank you for visiting and also for the comments...
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